Initial mapping out for dissertation

Looking at the 'Whole Package'

Bauman's theory on Liquid and solid maternity

Advertising and branding of music

Branding is an emotional connection - influencing our behaviour

Music is an emotional connection influencing our senses

Level 5 essay; this explored the branding of drinks and how the majority of branding manipulate the trust of the consumer in order to create  successful product. These drinks were something physical to but and consume - companies were using branding to manipulate something physical

Level 6 dissertation; looking at the branding of music in order to be successful. Today music is pop culture meaning that music marketing is questionably more of an importance in the industry. Music is something that appeals to our senses, it can influence our moods and emotions, we relate to the sounds / lyrics. Companies are using the emotional connection in branding to manipulate our senses.
Look at the importance of music in our lives today, what and why has it become such a mass culture and how has design and branding contributed to this.

Relate to pop culture

How does music and branding forge the connection to be successful?

Branding of music artists - who are the biggest brands

Look at the branding of genres and the branding of artists - is there a relation / link / difference?

Explore the path that people have to walk to get popular in branding - what are the steps of music branding and is it different?

People relate to music and the artists, they want to embody every part of the brand (they have fans) not just consumers.

Is music branding the strongest type of branding because of the connection and manipulation to our senses, something that we cannot necessarily control.

Music pacakging, design and artwork - look at the colours, typography and imagery used. Explore this in relation to emotions - look at colour theory, type theory, advertising theory, packaging theory

DEADMAU5 - MUSIC MARKETING - most influential but ironic because he has covered his true identity and completely branded himself as something different...mask to cover the face.

With music they can actually see a face behind the brand - it is easier to relate to and to connect to than other types of branding

Music artists create new names for themselves or for their act in order to make a brand - part of a false identity, this is the start of the packaging...think of the whole image around certain acts, their appearance, their typeface, the colours they wear, the songs they make / produce - the name is the starting point of the whole package of a false identity that will sell / eaten up by consumers.

Music artists / producers have become icons in our society...how has design promoted their image / packaging so that this was possible.