Coldplay - media studies review

It is only a blog of an A2 Media studies student however it is useful to gain an insight to other reviews on the album artwork

http://katiewalshawa2levelmedia.blogspot.co.uk/2011/10/brand-identity-coldplay.html

The first example I looked at was Coldplays new music video release "Every Teardrop is a waterfall". In this video they have cleverly used a range of animated designs across the video setting to illustrate the lyrics sung. They have also made the video have a slightly jerky look to it as each camera shot doesn't move smoothly between transitions. This is done purposefully to create a storyboard theme and look to it. There is lots of use of bright colours in the animations and designs that draws the audiences eyes to it, making them view the scene portrayed through the animations that the actual settings around them. I think this idea for a music video is fairly original and never really been done before so it works well to gain the audiences interest.

I also looked at the covers for their new album release called "Mylo Xyloto". They have used the same tactics that they did is the music video I have talked about above, using a series of bright colours and designs all merged into one cover that gives the impression of what the songs on the album are going to be like (uplifting, feel good songs etc.). It has also created a brand identity by associating their brand with the bright colours and animations used. They have kept the attention of these bright colours on the album covers by making the title a simple colour and font, and making sure there is no other content on the album covers. Looking at the music video and album cover as one product you can definitely see they have been created as one overall product and immediately  identify the Coldplay band when seeing these bright colourful animations and designs.

Coldplays use of brand identity is highly successful as many people who are familiar with their works will look at these products and immediately associate them with the band through the use of colour and animation.